Cinderly, A Start-Up Run on Sparkles

luke stoffel laura von holt cinderly founders

About Cinderly

As a media giant for the self-spirited millennial unicorn, we build amazing Apps, Podcasts, and Insta-worthy Cookbooks. Our weekends are filled with wonder running “You’re Doing Great!” a creative workshop that inspires a generation of princesses to rise up and take on the patriarchy!

Cinderly was founded in 2015, and has been hailed as a “startup to watch!” by MediaBistro. As a fearless innovator with over 100,000 downloads in the App Store we have a proven level for success. All our products focus on dreaming big and using fantasy and whimsy as tools for self-fulfillment. Basically, everyday we’re sparkling!

Now in the App Store:

Meet The Co-Founders – Luke Stoffel and Laura von Holt

Luke Stoffel (Chief Executive Belieber) is an entrepreneur & co-founder of Cinderly, a start-up run on sparkles. He’s spent the last 10 years working as a branding and digital expert in NYC’s top advertising firms for clients like the U.S. Open and Coca-Cola. Stoffel’s accomplished art and photography have been featured in the New York Times, Huffington Post, Vanity Fair, and Hawaiian Airlines Magazines.​ @lucasstoffel

Laura von Holt (Fairy Boss Mother) is an award-winning author, entrepreneur & co-founder of Cinderly, a start-up run on sparkles. Her innovative personality and brand have been an inspiration to hundreds of artists living in NYC. She is well known for her speaking series “Don’t Quit Your Day Dream!” and has been featured at SXSW & Seriesfest. @lauravonholt

Follow us on Facebook, Instagram and Twitter. of contact us by e-mail:
Join our mailing list for the latest updates on our creations and adventures.


Connection error. Connection fail between instagram and your server. Please try again

Cinderly Shop