About Cinderly
We publish daydreams. As a media giant for the self-spirited millennial unicorn, we build beautiful things for people who never stopped believing in magic: Apps, Podcasts, and Insta-worthy Cookbooks.
Cinderly was founded in 2015. Since then, our books: The Stardust Pirates, The Unicorn Cookbook and Rancid Royalty all hit #1 on Amazon in multiple categories, and in 2027, Rockpool Publishing is releasing our Pop Art Tarot deck worldwide.
A fearless innovator with over 100,000 downloads in the App Store we have a proven level for success. All our products focus on dreaming big and using fantasy and whimsy as tools for self-fulfillment. Basically, every day we’re sparkling!
Now in the App Store:
Meet The Co-Founders – Luke Stoffel and Laura von Holt
Luke Stoffel (Chief Executive Belieber) is an entrepreneur & co-founder of Cinderly, a start-up run on sparkles. He’s spent over 20 years as a branding and creative expert in NYC’s top advertising firms for clients like the U.S. Open and Coca-Cola—and was commissioned by Ralph Lauren’s family. Stoffel’s art and photography have been featured in the New York Times, Huffington Post, Vanity Fair, and on Bravo. He lives and works in one of the historic Coenties Slip lofts once inhabited by artists Robert Indiana and Ellsworth Kelly. His memoir received a 9.5/10 from Publishers Weekly (“An inventive journey”) and a rave from Kirkus Reviews (“Get it!”). @lucasstoffel
Laura von Holt (Fairy Boss Mother) is an award-winning author, mermaid expert, and podcast host. Her Audible Originals The Break-Up Artist and Always a Bridesmaid (under her pen name Laura Lovely) hit #1 on the USA Today charts. She hosts the Mermaid Podcast and Astrology Zoned, and is known for her speaking series “Don’t Quit Your Day Dream!” which has been featured at SXSW and Seriesfest. Her mantra: “I believe in you.” @lauravonholt
Follow us on Facebook, Instagram and Twitter. of contact us by e-mail: hello@cinderly.com
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