luke stoffel laura von holt cinderly founders

Cinderly, The Kingdom of Selfie Expression

Cinderly is a start-up run on sparkles. As a media giant for the self-spirited millennial unicorn, we build amazing iOS stickers, games, Mermaid Podcasts, and we lead Don’t Quit Your Day Dream! a series of Stanford University-based workshops focused on inspiring a generation of princesses to rise up against oppressive forces, like self doubt and the patriarchy!

Founded in 2015, Cinderly has been hailed as a “startup to watch.” With an emphasis on dreaming big and using fantasy and whimsy as tools for self-fulfillment, Cinderly is a fearless innovator in the arenas of media, entertainment and tech. With over 100,000 downloads, Cinderly has proven success in the App Store.

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Meet The Co-Founders – Luke Stoffel and Laura von Holt

Luke Stoffel (Chief Executive Belieber) is an entrepreneur & co-founder of Cinderly, a start-up run on sparkles. He’s spent the last 10 years working as a branding and digital expert in NYC’s top advertising firms for clients like the U.S. Open and Coca-Cola. Stoffel’s accomplished art and photography have been featured in the New York Times, Huffington Post, Vanity Fair, and Hawaiian Airlines Magazines.​ @lucasstoffel

Laura von Holt (Fairy Boss Mother) is an award-winning author, entrepreneur & co-founder of Cinderly, a start-up run on sparkles. Her innovative personality and brand have been an inspiration to hundreds of artists living in NYC. She is well known for her speaking series “Don’t Quit Your Day Dream!” and has been featured at SXSW & Seriesfest. @lauravonholt


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